Like many companies, you may already have print materials (catalogs, brochures, rack cards) that you are proud of. A solid first-generation web presence will add to these resources, and provide information and establish your company as a leader in it's field. It will also remain scalable for the time when you need to implement additional functionality or commerce features.

Perhaps your organization doesn't see the need for an extensive web presence to try to attract new customers. That doesn't mean that there aren't web solutions that can improve your bottom line. Rather than concentrating on what a website might bring in, think for a moment about the other ways it can improve your profitability.

You've heard it before. "It's all about content." This is not just a catchphrase, this is the truth. When it comes to your website, it doesn't matter how pretty it is if it doesn't have something to say. But sometimes the message changes over time, and your site needs to change with it. Here's the good news: it's a lot easier than it used to be.